COMMUNICATION
Canali
Sophistication, luxury, elegance, refinement, attention to detail, tradition and innovation are recognizable in the characteristic notes of the Canali fragrance, created by French “nose” Pierre Bourdon.
The advertising campaign, executed by the refined lens of Giovanni Gastel, perfectly expresses the essence of Canali style. The elegance of an undying gesture wins over the souls of men and the hearts of women in an essential and alluring advertising campaign.
Byblos Women
Byblos Women, a precious distillate of surprising contrasts, accompanies the glamorous woman throughout her day, emphasizing her bubbly, dynamic, active and yet tender, feminine and sensual nature.
Fruity top notes fill the air with a festive sunny feeling, revealing a delicate heart composed of a pleasant cocktail of flowery middle notes.
The lingering, memorable base uncovers strong and distinct wood and amber scents.
Byblos Blu Men
Energy, Enjoy and Cool – the most colorful and trendiest Eau de Toilettes - interpret different roles and lifestyles together with the man who wears them.
Three different fragrances have been developed in a line that includes Eau de Toilette and Shower Gel, the new winning Byblos Blu pair boasting a glamorous and spirited image. The boxes draw on the colors characterizing the shiny glass Eau de Toilette bottles: vivid orange for Energy, a bright shade of green for Enjoy, and a fresh blue for Cool.
Byblos Blu Woman
Byblos blu concept is a smart game between fashion and casual, between research and instinct which gives
a fresh and spontaneous image to the product.
Happy, spontaneous, casual, dynamic, without forgetting her sensual and sparkling side.
She loves bright colours and dusty colours at the same time together with denim.
Modern and sensual fit builds up a Byblos Blu woman as an easy chic icon.
GAS For Your Soul
Advertising campaign: "Gas for your soul".
A campaign with an enormous emotional impact. Gas is a lifestyle that needs
endless emotions, culture, freedom and experience. The souls of GAS youths are
grand, authentic, sincere and ready to leave these marks.
And the new GAS perfume is "food" for these souls.
ANTONIO FUSCO MEN
Elegance turns into emotion in a campaign that is recognised for the strength
of its details
Elegant, never excessive, cosmopolitan. That's the only way the star of the
advertising campaign conceived for the Antonio Fusco Uomo could be. He is a man
that appreciates absolute beauty, and is the perfect partner for the woman in
the Antonio Fusco women's perfume launch campaign. Just as her character
expressed the sensuality of a totally feminine kind of grace, in the same way
his character exudes elegant masculinity, even in the simple details. Therefore
the lens reflects the simplicity of his gesture, the natural self-confidence of
his hand resting on his face and at the same time the sophisticated elegance of
his suit and the shirt embellished with cufflinks.
OVERALL for two.
OVERALL is a fully-enveloping olfactory experience designed for an international audience with refined and elegant tastes.
OVERALL is a fragrance for men and women who have a personal and non conventional view of elegance and style.
Distinct and elegant forms, with characteristic traits, simple but stylish, linear yet appealing to touch, with precious finishes and in refined materials.
