Sweet Years was born in 2003, when—after scoring a spectacular goal—footballer Bobo Vieri lifted his team jersey to reveal a t-shirt with a red heart. From that moment, shared with Paolo Maldini, a brand was born that immediately captured the attention of millions of fans. Energy, positivity, and dynamism have always been the core values of Sweet Years, which in nearly 20 years has become a true lifestyle icon beyond streetwear. Today, the brand goes far beyond clothing, offering a wide range of accessories including fragrances, jewelry, and beachwear, sold in over 200 stores worldwide.

Sweet Years fragrances were created to complement every woman’s look. Whether you're seeking a vibrant, elegant, or timeless scent, you'll find the perfect fragrance to enhance your style. With scents like Hippie Vibes, colorful and energetic; Urban Glam, elegant and seductive; and Classic Cool, a blend of modernity and tradition—each perfume becomes an accessory you won’t want to live without.